Casa Ferrari Carmel – Monterey 2016
2016 was just the second year of Casa Ferrari in Carmel; a charming location for Ferrari to display cars, entertain customers, and offer the Driving Experience of their new models.
The first year launched during Pebble Beach week in 2015. The clever Director of Marketing at Ferrari North America (FNA) made the decision to forego a Ferrari display at The Quail, the usual locale. Manufacturer car displays are generally scattered about the perimeter of the Quail Concours and are just too similar, he decided. Thus FNA created their own event, and Casa Ferrari in Carmel was born.
The enclave was busy from start to end with Ferrari customers, enthusiasts, fans and onlookers. BMW, Maserati, Aston Martin, Rolls-Royce, and other marques clearly noted Ferrari’s success in 2015. Interestingly, they created their own ‘spaces’ in Carmel-by-the-Sea for Monterey Car Week 2016 for their car displays, test-drives, and customer entertaining.
To recap; in Italy at Fiorano, within the perimeter of the racetrack, Enzo built a house for himself, which is still kept intact including the office where he worked. Ferrari North America created an attraction in Carmel simulating this ‘Enzo’ house for its customers and Ferrari fans to visit during Monterey Car week. This ‘Casa Ferrari’ building was originally a gas station on Rte. 1 in Carmel Highlands. FNA reportedly leased the property the first year, and has since purchased it.
The Pit Stop in the front of Casa Ferrari Carmel offers a full-service Shell gas station complete with attendants in old-school service station regalia. Meguiar people were on-hand offering to polish one’s car (and oh what cars) with their fine products. The Ferrari General Store offered select Ferrari merchandise such as shirts, jackets, ties, and leather bags. We had lunch, Italian Espresso and tiny cookies at the Enzo Caffé. Champagne was also available.
The new GTC4Lusso and Cal T were on hand for test drives, spirited continuations of the V12 FF and V8 California. On the Piazza a classic vintage V12 Ferrari –250 GT Berlinetta “Tour de France” certified by Ferrari Classiche – was exhibited. And on Friday evening invited customers enjoyed a cocktail party with Ferrari executives. Take a peak…
Casa Ferrari in Carmel
Check out Casa Ferrari 2015